Ilan Parmentier

I am the CEO of MARADAM SASU ; the company behind AMADECO, a French brand devoted to high-end furniture and home décor. I entered the trade at 17 and learned it from the ground up (materials, finishes, warehousing, logistics) before moving into e-commerce engineering and growth. My expertise bridges craft and code. I architect and operate our Adobe Commerce/Magento 2 stack with ELK, NGINX, Varnish, Redis, PHP 8.3-FPM, and MariaDB, building a fast, resilient platform that serves a catalogue of 29,000+ SKUs. On the growth side, I lead data, SEO, and paid acquisition (notably Google Ads), pairing rigorous analytics with editorial storytelling to reach a discerning, design-led audience. Notable accomplishments include scaling AMADECO’s catalogue and search, deploying real-time merchandisi...