Ihor Ostin
Head of Marketing at Merge Rocks
Head of Marketing at Merge Rocks
This is not a typical LinkedIn summary. This is how I operate. I didn’t start in tech or in a boardroom. I started in hospitality, managing pressure, people, and chaos in real time. From running a restaurant floor to working as a sommelier in Dubai, I learned how to read people fast, make decisions under stress, and take responsibility when things break. That carried into sales and leadership. From regional roles to Director of Sales and Marketing, I built teams, opened markets, and ran growth across different environments. I also operated in high-pressure roles where structure, discipline, and execution mattered more than titles. That experience shaped how I see business: not as functions, but as systems that either hold under pressure or collapse. At some point, I stopped being intere...