Ian Buck

With 25+ years of experience across PR, social, digital, and advertising, I specialize in blending big idea thinking with practical, scalable execution. My focus has always been on building strategies, platforms, and campaigns that connect emotionally, drive advocacy, and deliver measurable results. In 2012, I co-founded Notch Video, a creative production agency built on a distributed network of 2,500+ creators, that was later acquired by Publicis. Before launching Notch, I held senior leadership roles including: – VP, Strategy @ Sid Lee: Leading earned media–driven campaigns – VP @ High Road Communications: Directing PR, digital, and social programs – Senior Publicist @ MuchMusic: Yes, I'm old enough to have worked for a terrestrial TV station lol I've delivered award-winning campai...