Holly Mack

I’m a Fractional Chief Marketing Officer (fCMO) who helps B2B tech companies—including MSPs, SaaS, and IT services—build marketing systems that drive measurable revenue. With an MBA in Finance, I bring a financial lens to marketing strategy, treating marketing spend as an investment, not an expense. My work focuses on building scalable, repeatable demand generation systems that align marketing with sales, revenue, and long-term business growth. I specialize in: Demand generation and customer acquisition systems Marketing strategy tied directly to ROI and revenue outcomes Sales and marketing alignment Marketing operations, analytics, and performance measurement Helping lean B2B teams replace fragmented tactics with clear, executable systems I’m frequently called on to provide ins...