Hedman Soto

Hedman Soto is the founder of Hedman Soto (hedmansoto.com), an authentic Puerto Rican pantry brand bringing small-batch Chulería en Pote seasoning by Chef Ventura Vivoni and single-origin Wepa Coffee from the island to home cooks across the US. Born and raised in Puerto Rico, Hedman grew up cooking with his mother and baking with his father — that kitchen foundation became the bones of the brand. Hedman speaks to the underserved demand for authentic Latin pantry goods in the US: 5 million Puerto Ricans on the mainland, 60 million Latinos who recognize sazón as the taste of home, and almost no brands willing to do the work of sourcing it honestly from the island. He launched Hedman Soto as the answer to that gap. Available for commentary on: Puerto Rican cooking and culture, authentic ...