Hava Maloku

I am a Senior Digital Marketing Manager at LinkedIn, with a doctoral degree in business administration and a master's degree in finance and international business. I have over 14 years of experience in marketing, digital marketing, and product marketing, working with leading companies such as LegalZoom, Hotwire, and Adchemy. I have developed and executed successful email, web, and social media campaigns, increasing customer retention, conversion, and revenue. I have also managed customer segmentation, contact strategies, lifecycle content marketing programs, and email alert design and performance. I have a strong background in data analysis, A/B and multivariate testing, and reporting. I am passionate about driving growth and engagement through digital marketing. I am a collaborative, c...