Gwen Hammes

Gwen Hammes is co-CEO of Cro Metrics, where she leads the company in empowering global brands like Bombas, Mattel, Hyatt, Starz, Talkspace, and Tory Burch to unlock growth through strategic experimentation and innovation. Under Gwen’s leadership, Cro Metrics designs digital solutions drive measurable impact having generated over $1 billion in client revenue impact with an average client ROI of 10x. Gwen’s strategic vision continues to position Cro Metrics as a trusted growth advisory partner, transforming digital consumer experiences and delivering tangible, meaningful results for industry-leading brands. Prior to Cro Metrics, Gwen built her career at global advertising agencies including Ogilvy, FCB, and DDB, where she led cross-functional teams and delivered standout work for brands ...