Guillermo Subuno

Creative director from Madrid based in Sydney, working internationally with apparel brands, culture labels and lifestyle projects. With over twelve years of experience across fashion, music and cultural branding, specialising in brand identity, campaign direction, apparel graphics and visual storytelling. Founder and creative director of Subuno Creations, and former founder and director of WAG1 Magazine & Studio, a cultural platform covering fashion, music and trends in Spain from 2016 to 2022. Involved in projects with brands including Vans, New Balance, Reebok, Nike, Universal Music and Jägermeister. Expert opinion cited in El País and Yorokobu.