Goknur Ercan

I believe meaningful work connects people, not just to products or messages, but to ideas, values, and stories that resonate across cultures. That belief has guided my path from academic studies in Political Science and a Master's in Strategic Communications to a 7+ year career in brand, content, and digital strategy. My work has always centered on how people, ideas, and systems connect across cultures, especially in a digital world. I’ve led brand, communications, and digital campaigns for international teams, from building an employer brand strategy at Gusto to co-founding a content studio that launched 15+ projects on creative platforms. My focus is on building systems that are scalable, human, and aligned with brand purpose, combining storytelling, SEO, GEO, content strategy, and pe...