Gina Perez

Top performing marketing professional specializing in E-commerce and Digital Marketing, with a 25 year history in the multichannel space. Passionate about technology, online media, and hitting revenue and profitability goals. Areas of experience: Brand Marketing: Overall marketing strategy development and execution plans with measurement discipline. Development of brand guidelines, marketing campaigns & production. SEM/Digital Marketing: Including PPC (Google, Bing, Paid Media), Shopping Comparison Engines, Marketplaces (Amazon, eBay, etc.), Social, Retargeting, & Affiliate Marketing. Email Marketing: Implementing segmentation and personalization via push marketing & transactional campaigns. Online Merchandising & Production: Develop process & programs for onli...