George Barsom

I’m the Founder and Managing Director of Auxo Capital Advisors, a boutique middle-market investment banking and M&A advisory firm that works with founders and privately held companies on acquisitions, sales, and ownership transitions. In my advisory work I help founders evaluate exit options, understand how buyers determine valuation, and navigate the process of selling a business. I regularly write about middle-market deal trends, valuation methodology, and the differences between strategic buyers and private equity investors. My insights focus on helping business owners understand how buyers evaluate companies and what drives value in a transaction. Media inquiries and commentary requests are welcome