Gene Caballero

Gene Caballero is the co-founder of GreenPal, a leading on-demand marketplace for lawn care and snow removal services operating in over 250 U.S. markets. A former Fortune 50 sales leader, Gene left corporate life to bootstrap and scale a two-sided marketplace that connects millions of homeowners with local service professionals. In addition to his work as a founder, Gene has hands-on experience with general lawn care and property maintenance, giving him practical insight into the day-to-day realities of the home services industry. With over 25 years of industry experience, he regularly provides commentary on small business growth, marketplace economics, labor trends, pricing dynamics, and how technology is modernizing traditionally offline services. Gene handles GreenPal’s public rela...