Most business owners only go through selling a company once.And almost all of them start thinking about it years before they actually do.My work usually begins there — long before a listing.I talk with owners of everyday businesses — manufacturing, trades, service and print companies — about what their company is really worth, how buyers and banks evaluate it, and what would make it transferable if they ever decided to step away.Sometimes they sell.Sometimes they keep running it.Both outcomes are fine.The goal early on isn’t a transaction — it’s clarity.My background is in marketing and business growth, which naturally led into ownership transfers and acquisitions. Over time I found most owners don’t need a pitch — they need someone who understands both value and people.So I built Vanta...