Felix Römer

I run SmartKeys.org, an English-language magazine about AI tools, SaaS, productivity, and how work is changing. I test the tools myself before writing about them, which means about a third of what I try never becomes an article. I think that is the point. My day job is Head of E-Commerce and IT at Simon Profi-Technik, one of Germany's larger online retailers for garden and forestry equipment. Over seven years there, online revenue tripled while I built the SEO, tracking, email, and support stack on Magento 2, Klaviyo, and Zendesk. Before that I ran my own e-commerce company, and spent six years freelancing in web development and SEO. What I can speak to with real numbers: AI search visibility and generative engine optimization, WordPress performance on a small budget, e-commerce opera...