Fatema ALdawood

At NEOM, our retail landscape is evolving through my focus on design theory and a robust Business Law background from Arizona State University. We're fostering marketing initiatives that build trust and transcend cultural boundaries, achieving tangible outcomes.Steering the retail vision for THE LINE as a Retail Sr. Specialist, my role involves carving out detailed audience segments and leveraging data to propel NEOM's marketing on a global scale. Together, we're embedding innovation and inclusivity into the retail narrative.