Faruk Tugtekin

Faruk Tugtekin is the founder of ARGEO, an advisory firm specializing in AI visibility and Generative Engine Optimization (GEO). He researches how AI systems like ChatGPT, Claude, and Gemini interpret, trust, and reference brands — and helps organizations strategically manage their AI perception. He is the creator of the Perception Control framework, a discipline for managing how AI systems form brand understanding at a foundational level.