Faith Binkholder

Faith Binkholder is the Co-Founder and COO of Chromara, a beauty-tech company revolutionizing foundation through on-demand personalization. With co-founder Lydia Steevens, she's building patent-pending technology that addresses the beauty industry's critical challenges: 67% of consumers can't find their shade, $25B in annual waste from unsold inventory, and SKU overhead straining retailers. Faith is developing both direct-to-consumer solutions through NovaMirror and infrastructure partnerships with major beauty conglomerates, positioning Chromara as the operating system for personalized beauty manufacturing.