Founder & Brand Director at Evashu Crystals International | Natural Crystals, Gemstone Jewellery, D2C Ecommerce, Crystal Education & International Brand Building
I am the Founder & Brand Director of Evashu Crystals International, an India-based natural crystal and gemstone brand serving customers worldwide. My work focuses on building a specialised D2C brand across natural crystal jewellery, gemstones, raw stones, crystal décor and meaningful lifestyle products. I work across brand strategy, ecommerce, product curation, customer education, content development, visual storytelling and international digital growth. I have hands-on experience building an online consumer brand from a smaller Indian city and using ecommerce infrastructure, digital marketing, search-driven content and educational resources to reach customers beyond the domestic market. My areas of expertise include natural crystals and gemstone jewellery, D2C ecommerce, niche c...