Founder of City Coffee & Bar, Esmerlin Lara is an NYC restaurant and hospitality expert specializing in restaurant operations, customer experience, coffee shops, brunch, hookah lounges, sports bars, private events and catering.
As the owner of a proud family-owned business, I believe great coffee is about more than quality—it is about creating a place where community comes together. At City Coffee, we are rooted in the tradition of slowing down, connecting with others, and enjoying a thoughtfully crafted cup of coffee. Since founding City Coffee in 2024, I have focused on delivering a welcoming and memorable customer experience. From overseeing the roasting of specialty beans to training and mentoring our team, I am committed to operational excellence, product quality, and a strong neighborhood presence. I take pride in supporting local producers and upholding standards that bring people together, one cup at a time. Beyond our morning culture, City Coffee transforms into a vibrant lounge for sports enthusias...