Erika Magana

Great marketing doesn’t just create visibility, it creates momentum. It aligns teams, educates customers, builds trust, and drives results across the business.I bring over 20 years of experience leading marketing across B2B and B2C sectors, including SaaS, financial services, insurance, healthcare, and clean energy. I’ve led rebrands, built partner and channel programs, build out processes for scale, supported M&A transitions, and launched integrated campaigns that generate demand and deliver measurable growth.My approach is grounded, adaptable, and focused on execution. I’ve built marketing functions from scratch, strengthened sales enablement, and collaborated cross-functionally to scale programs that support both brand and business objectives. I’m especially skilled at refining b...