Erika Mac Donald

Learn directly from Erika how to unlock the emotional core of your brand story that drives measurable results. her compelling storytelling expertise secured a $100,000 donation for the Boys & Girls Club from a single donor.Erika's life-changing decision came when she left her cushy corporate TV job to build a video production company that makes a difference, taking a bold leap that became the best career move she never planned.After captivating millions at ABC News, PBS, and Major League Baseball, Erika founded Engaging New Media to help organizations find their voice in a noisy digital world, applying industry insights on viewer behavior and the psychology of color and storytelling to create content that moves audiences to action.Erika has built an award-winning video production bu...