Emma Irvine

Emma Irvine is the founder and CEO of Pare Dating, a safety-first dating platform designed for adults over 40. She launched Pare after watching her own mother struggle to safely navigate online dating following a divorce—an experience that exposed how vulnerable many people are to romance scams, fraud, and identity deception on traditional dating apps. Before founding Pare, Irvine was an entrepreneur and business owner who built and operated Sweet Something Bakery in Vancouver for over seven years, growing the brand into a viral success featured in major international publications before ultimately selling the company. She later worked in sales and operations roles at companies including Shopify and Tesla. Drawing on both her entrepreneurial background and personal experience, Irvine cr...