Emma Finlay

Emma Finlay is an entrepreneur and retail leader working across fashion, e-commerce and independent brand-building. She is co-founder of Brix + Bailey and Söstter, two curated online marketplaces championing independent makers, small brands and the boutiques that stock them across the UK and internationally. Her background pairs deep commercial experience with hands-on digital know-how: years in fashion and retail buying and design, founding and scaling e-commerce startups, and a family background in the London and New York fashion industries. She leads brand curation and content across both marketplaces, hand-selecting the independent brands featured and shaping how their stories reach shoppers, with a strong focus on sustainable and ethical retail and on helping people discover brand...