Marketing executive specialising in global brand and product marketing, multi-market communications, commercial development of brand partnerships and localised digital campaigns. Leading high performing, cross-functional teams whilst delivering marketing strategies. Driving strategic marketing decisions based on comprehensive data analytics and insights. Applying a human-centric approach to campaign planning across global flagship programmes with local brand narratives in the market. Extensive experience accumulated from 7+ years in marketing leadership roles across global companies including Boomplay, Spurtti, Marketa Digital. Focus Areas: * Payments * FinTech * E-Commerce * Immersive Technologies * Web 3.0 * NFT * Blockchain