Dustin Lemick

I’m the founder/CEO of BriteCo, a leading tech-driven provider of jewelry and watch insurance. I have over a decade of jewelry insurance experience combined with an extensive background in the retail jewelry industry. It includes in-depth knowledge and expertise in insurance operations, underwriting, claims processes, retail pricing models, and other key fundamentals. Prior to founding BriteCo, I was the president of Cy Fredrics Jewelers, a Chicago-area luxury jewelry and watch retail company created by my grandfather in 1958, where I led all aspects of the business. I have a BS in economics from University of Wisconsin-Madison, a gemological degree from the Gemological Institute of America, and insurance producer license in all fifty U.S. states in addition to Washington, DC.