Dr. Veronica Ayala

Dr. Veronica Ayala is a career coach and an organizational psychologist and founder of Latina Advisory Lab, where she helps professionals, especially Latinas, close the gender pay gap through high-stakes salary negotiation, career clarity, and career strategy. After increasing her own salary by more than 400%, she developed a proven framework that has helped women negotiate raises, promotions, and six-figure compensation without spending years collecting more certifications. Her work combines organizational psychology, leadership development, and real-world negotiation strategies to help technical professionals advance their careers and earn what they're worth.