Dr. Alex Gruzdev

Alex Gruzdev is a commercial leader with over 20 years of international marketing and sales experience across five countries and three industries, including biotech, diagnostics, automotive, and gambling. He currently serves as Vice President of Sales and Marketing, where he oversees global commercialization of diagnostic tests in areas such as rare diseases, bacteria detection, and public‑health applications. His work spans international market development, customer behavior analysis, and end‑to‑end customer journey design. Alexander has led market research initiatives, built global distribution networks, and guided product positioning for both consumer and scientific markets. He also writes on customer psychology and decision‑making, with published books focused on how people make de...