Douglas Spencer

Douglas Spencer is founder of Spencer Brenneman, LLC, a brand strategy consultancy, with more than 30 years of experience building and repositioning brands. As Vice President, Global Head of Brand at Thomson Reuters, a $13 billion global information company, he led the migration of the Thomson and Reuters brands into the unified Thomson Reuters identity, which went on to rank among BusinessWeek's Top 50 Global Brands. He now advises B2B and mission-driven organizations on brand strategy, repositioning, and building the financial case for brand investment. Can speak to: corporate rebranding and brand integration during M&A, the enterprise-value case for brand investment, brand strategy during economic uncertainty, and purpose-driven organizational messaging. Douglas holds a B.A. i...