Dirk Schiff MBA, B.Sc.

Dirk Schiff is a Head of Online Marketing at OPTINVEST, SEO strategist, and digital growth expert specializing in high-impact search visibility and performance-driven marketing. With a strong background as a certified insurance specialist and trained journalist (FJS), he combines analytical thinking with storytelling to build brands that stand out in competitive markets. His work focuses on bridging classical SEO with emerging AI-driven search systems, where he is currently pursuing doctoral research on how artificial intelligence is reshaping search behavior and visibility. As search evolves from keywords to intent and context, Dirk develops strategies that help companies stay discoverable across modern platforms. In addition to his industry work, Dirk serves as a lecturer at several...