Dawn Hatch

Dawn Hatch is the founder and CEO of MATAX, an AI-powered accounting and operations firm built for startup founders and scaling SMBs. She has worked with hundreds of founders across SaaS, services, and product companies to streamline operations, adopt AI responsibly, and grow without bloating headcount. Dawn is the architect behind CoreOps by MATAX™, a framework that blends deep accounting expertise with AI-led workflows so growing teams keep quality high as they scale. She speaks and writes frequently on AI adoption inside small and mid-sized businesses, shadow AI risk, month-end close automation, and what it takes to build a modern, lean back office. Journalists come to Dawn for frank, operator-level perspective on what actually works, what fails, and where AI is (and isn't) ready for...