I'm a social media strategist. I help founders, marketing teams, and business leaders use social media with clarity, confidence, and impact. Over 15 years ago my career started in agency life, with B2B and B2C clients across a range of sectors (more than I can list here). I loved the variety, the pace and the people. But it was moving in-house that sharpened how I think about social media. Leading the digital marketing and social media efforts at Blue Light Card gave me something agency work rarely does: time. Time to listen to an audience properly. Time to test, learn, and build channels that actually meant something to the people we were trying to reach. That experience – and the results it produced – gave me the belief and confidence to put that thinking into practice and launc...