Dasha Antonova

I’ve been playing computer games since I was 3 years old, and I’m still proud to kick off a professional intro this way. My first “job” was writing news for a clan website. My first leadership role was running a gaming clan, which eventually grew into an alliance of several clans. That whole world helped me build real relationships with game developers, and those relationships opened the door to the industry. Over the past 15 years, I’ve launched, revived, or scaled 70+ mobile games, consumer apps, and subscription products. Whether the budget is $1,000 or $1,000,000 a month, I’ve lived inside UA, ASO, SEO, SEM, CRM, GTM, ROAS, CAC, LTV, ARPU, ARPPU, A/B, MMP, SKAN, and other tricky acronyms — all in service of my childhood dream: make the P&L move and maximize shareholder value.My ...