Dan Toombs

I'm a lawyer and founder operating at the intersection of law, technology, and growth — building scalable systems that help law firms modernise through strategy, digital infrastructure, and performance-driven marketing. After an early career spanning legal practice, law reform (legislative and systemic), and published legal research, I transitioned into building ventures designed to reshape how legal services are positioned, delivered, and acquired. Current Work Practice Proof — A growth platform for law firms integrating brand, digital acquisition, and proprietary technology into a single, measurable system. FirmRanker — A platform ranking US law firms by verified Google Reviews, showing attorneys exactly how AI platforms (ChatGPT, Gemini, Perplexity) recommend them — combinin...