Dan Muirhead

My core belief is that everyone wants the answer, but nobody wants to do the work of actually figuring it out. That figuring-out part is where all the value is. It's also the part that can't be bought off the shelf. I write about what I'm learning, the patterns I see repeating, the things that are genuinely novel, the mistakes we're making and fixing along the way. If that's interesting to you, follow along. If you're navigating this shift at your company, I'm always happy to talk. I've spent 15+ years on the agency side helping brands navigate that gap. I've been fortunate enough to partner with really impressive brands and helped lead firsthand the work of understanding how a new channel was won while so many others only bought tools and checked boxes that ultimately wasted money. ...