Craig Pearson

As the Ecommerce Manager at Island Routes, a leading tour operator in the Caribbean, I oversee the online sales and marketing efforts of the company, with a focus on optimizing the website performance, user experience, and conversion rate. I have been working in the tourism industry for over eight years, and I hold a Masters in Digital Marketing from the Digital Marketing Institute. My passion is to leverage digital tools and channels to create engaging and effective campaigns that showcase the unique and diverse offerings of Island Routes, and to reach and connect with our target audiences across the globe. I have extensive experience in email marketing, social media ads, Google ads, website promotions, and analytics, and I continuously seek to expand my knowledge base and skill set ...