Cory Peterson

As the VP of Marketing and Sales Operations at LED Lighting Supply, I oversee all aspects of revenue growth, from lead generation to product strategy. I am passionate about solving customer needs through deep research and experimentation. I leverage my skills to create and execute effective B2B marketing strategies, optimize conversion, and manage digital advertising and SEO campaigns. Data integrity is at the core of everything I do to ensure quantifiable results. I also enable and empower our sales team with automation and data-driven insights, and collaborate with product development to ensure customer satisfaction and retention.