Christa Sabathaly

I'm Christa Sabathaly, Co-founder and CEO of SPUN, an AI-powered visa infrastructure platform based in Indonesia. We raised $1.8M in seed funding in early 2026, backed by Genesia Ventures, Antler, Spiral Ventures, and Iterative, and we're now expanding across Southeast Asia. Before SPUN, I spent nearly five years at Google Indonesia as Country Lead for Acquisition and New Business Partnerships, helping businesses of all sizes navigate Google's marketing solutions. Before that, I led digital marketing at Danone Water, where I built their digital division from scratch and hit 150% of sales targets in year one. Altogether, I have 12+ years of experience across marketing, business development, and growth in the digital sector. I left a dream job to start SPUN because I kept running into t...