Chris Selland

I work at the intersection of corporate strategy and academic innovation. As a Lecturer at Northeastern University’s D’Amore-McKim School of Business, I teach Disruption and Corporate Innovation. This academic foundation provides a disciplined framework for my operational work as a fractional executive, where I help early- and growth-stage companies navigate critical inflection points—from GTM institutionalization and business model pivots to complex liquidity management. Lately, my focus has shifted toward a recurring challenge I see in the market: the "strategic latency" in how leaders make high-stakes decisions. Traditional research and market analysis moves too slowly for the pace of modern disruption, relying on static reports that are obsolete by the time they are published. I a...