Cheryl Farr

Strategic, insightful, and creative branding leader with a distinguished record of success reimagining brands and crafting marketing campaigns and programs that strengthen identity, reputation, and results for non-profit and for-profit organizations of all sizes. Expertly aligns brand strategy, visual and verbal expression, organizational behavior, product and service offerings, and brand implementation with corporate objectives to meet monetary and non-monetary business goals. Builds brand equity value by surfacing keen insights and powerfully, effectively reinforcing the organization’s character, essence and key messages across all consumer touch points. Personally empowers organizations to be strong stewards of their own brands — and their people to be passionate brand evangeli...