Charles Liu

I’m Charles Liu — the guy Australian organisations call when they need branded merchandise and uniforms that actually move the needle. For 19+ years, I’ve been building Cubic Promote into one of Australia’s most trusted names in promotional products. Not by luck — by turning real business problems into smart branded solutions that help companies scale, get noticed, and stay remembered. I’ve worked with organisations across every industry, from fast-growing startups to international brands. The goal is always the same: create merch that cuts through, builds trust, and drives results. That’s where I live — at the intersection of brand, psychology, and execution. I’m also the host of The Promo Playbook, where we go behind the scenes of the promotional products and uniforms world — the w...