Catherine Smith

Catherine Smith is a consumer insights and brand strategy executive with over 15 years of experience translating consumer behavior into high-impact business decisions across beauty, CPG, and consumer health-adjacent categories. She is the Founder and CEO of Crybaby Wax, a Los Angeles-based hard wax brand reimagining the waxing category for both everyday consumers and licensed professionals through insight-led product development, a community-first approach, and a patented innovation pipeline (U.S. Patent 12,611,023 B2). Prior to founding Crybaby Wax, Catherine held senior brand, general management, and consulting roles at Therabody, Dr. Zenovia Skincare, Replenix, Harry Josh Pro Tools, Dermstore Collection, HatchBeauty, and BOOM! Beauty. Across these companies, she led P&L, innovat...