Carson Yarbrough
Senior Digital PR Manager at Optimal
Senior Digital PR Manager at Optimal
I’m a senior-level public relations and communications professional with over a decade of experience spanning multiple industries—including technology, lifestyle, retail, and both trade and consumer brands—in both agency and in-house settings. I’m passionate about pitching compelling, data-driven stories that resonate, and I specialize in executing comprehensive integrated marketing plans across earned and paid media, executive visibility, thought leadership, influencer engagement, digital activations, and social media programs. I’m constantly monitoring evolving trends and marketing strategies to help clients achieve and exceed their business objectives. The most critical skill I’ve honed throughout my career is the ability to elevate a brand’s vision and amplify awareness through dat...