Carrie Richardson

Carrie Richardson is the founder of Fox & Crow Group, a sales and marketing consultancy focused exclusively on the IT channel, MSP ecosystem, and B2B technology vendors. She has spent her career designing scalable revenue systems for technology companies that need predictable growth, stronger channel partnerships, and measurable ROI from sales and marketing investments. Through Fox & Crow, Carrie helps MSP IT firms and vendors build high-performing sales development programs, align marketing to revenue, and create structured processes that improve conversion rates across the funnel. She is the co-founder of FaC Instinct, a sales decision intelligence and performance platform built to help technology organizations diagnose pipeline gaps, improve execution, and increase close r...