Cari Bacon

I am an SEO and SEM digital marketing expert with over 16 years of experience in driving growth and innovation for B2B, B2C, SaaS, and eCommerce partners. I develop and lead strategy for SEO, paid search, and paid social media, aligning with client business objectives and identifying growth opportunities. I also train and mentor the SEO team on best practices and the latest trends in the industry, and develop new offerings for the SEO department, such as conversion rate optimization (CRO), app store optimization (ASO), reputation management, and optimizing for AI search results (GEO). In addition, I contribute to business development by presenting unique channel strategies based on technology, vendors, and activation. I have multiple Google certifications, including Analytics, AdWords,...