Brendan McNulty

As the founder of Now Novel, I've used my product and growth marketing skills to create a platform that empowers writers globally, reaching hundreds of thousands each month. My consultancy in experimentation has allowed me to design frameworks that restructure how large enterprises engage with their customers.- Created and led extensive split testing initiatives for brands such as Canon, Interflora and Woolworths - 12+ years of running AB tests and understanding users - Founded and scaled Now Novel, curating a product loved by users (9.7 TrustSpot rating), underscored by my passion for iterative improvement and deep-dive online research.- a sourdough nerd of the highest order, my starter is from the Oregon trail in 1841, and I bake pizza and bread weeklyDo you want to de-risk your devel...