Boris Prempain

Founder and CEO of Horalia, a French direct-to-consumer watch brand built on radical price transparency — every product page shows the real cost breakdown, and the brand spends €0 on traditional advertising. I bootstrapped Horalia solo in 2026, handling everything from sourcing and pricing to SEO, content, and marketing automation. Before that, I worked as an SEO consultant for French SMEs. I'm happy to share first-hand insights on bootstrapped e-commerce, DTC strategy, pricing transparency, SEO for early-stage brands, marketing automation on a zero budget, and the realities of solo founding. Based in Normandy, France.