Bo Ekkelund

Bo brings over 20 years of extensive marketing experience to the forefront, encompassing both enterprise IT and SaaS startup environments. His career showcases a vast array of marketing functions, from lead generation and product launches to market penetration and the full range of digital and social marketing campaigns.Since the early 2000s, Bo has honed his skills in enterprise software marketing, focusing on lead-generation processes and extended sales cycles. His ambition for a comprehensive marketing skill set led him to establish a SaaS company, which he successfully ran and subsequently sold after five years.Transitioning from this entrepreneurial venture, Bo took on the role of CMO at a nascent SaaS startup, concurrently managing his responsibilities with his full-time job. Foll...