Berna Kekec

Revenue-led Marketing Director and Head of Marketing with 20+ years delivering measurable commercial impact across global technology and platform businesses. Currently leading GTM, monetization, lifecycle and CRM, and partner ecosystem growth at TikTok, with direct accountability for revenue performance, P&L governance, and capital efficiency. Across Meta, Microsoft, Nokia, and Dubai World Trade Centre, I have built and scaled integrated growth engines connecting brand, demand generation, performance marketing, and monetization into one revenue operating model. I work closely with Product, Sales, Business Development, and Partnerships within highly governed, matrix organizations to drive commercial outcomes. I translate revenue targets into clear GTM strategy, KPI architecture, fo...