Beat Köck

SEO and GEO strategist with around 9 years of in-house experience at an international B2B software company, alongside freelance consulting across e-commerce, B2B, legal, and coaching industries. My Master's in Computer Science gives me a strong technical foundation, which I use to make organic and AI-driven visibility strategies both scalable and business-relevant. I've led hands-on GEO initiatives, helping organizations adapt their content and technical structure for visibility in AI-powered search and answer engines — an emerging discipline where I've built early expertise. My work spans technical SEO, content strategy, stakeholder consulting, and workshop facilitation, combining analytical thinking with clear communication to bring teams along on the journey.