B Hersch

I work in the rooms where the press release is often the least interesting part of the story. I’m B. Hersch, founder of Better Futures, a Singapore-based executive communications and narrative advisory. Ex-Google and ex-BBC, with Oxford, LSE and Brown credentials, I’ve spent my career moving between worlds that rarely speak the same language: media, Big Tech, frontier AI, government, policy and senior leadership. Today I advise senior executives and policymakers across Asia-Pacific and the US on the moments when voice, judgment and reputation matter most: crisis, restructures and layoffs, leadership transitions, contentious or litigious departures, executive coaching, public affairs, thought leadership, high-stakes media, investor and stakeholder communications, and building a public ...